國立中央大學企業管理學系 Department of Business Administration

專任教師

專任教師 兼任教師 行政人員
鄭明松 教授

鄭明松 教授

  • 學歷 英國京斯敦大學行銷學校博士
    英國伯明翰大學商業學校碩士
  • 專長 通路管理、科技行銷、永續行銷、品牌管理、神經行銷、全球當地化行銷
  • 授課科目 行銷管理研究專題、通路專題 、全球品牌管理專題 、永續行銷、品牌管理
  • 研究室 I1-737
  • 分機 03-4227151#66176
  • E-mail mingsungcheng@yahoo.com

  1. Wandira, Raras Kirana, Sheen, Gwo-Ji, Loussaief, Aida, Cheng, Julian Ming Sung*, and Luo, Chris Zeng Wei (2026), "Concertscapes: An investigation of the mediating and moderating mechanism driving attendance intention through the Metaverse platform", Information & Management, 63(2), 104278, (2026 SSCI), (2024 SSCI/SCIE IF: 8.2, JCR in Information Science & Library Science, 7/166, Q1; Computer Science, Information Systems, 14/258, Q1).
  2. Nguyen, Tessa, Le, Angelina Nhat Hanh, Johnston, Wesley J., and Cheng, Julian Ming Sung* (2025), "When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainability supply chain performance under contingent conditions", Omega: International Journal of Management Science, 134, article 103285, (2025 SSCI), (2024 SSCI/SCIE IF: 7.2; JCR in Management 46/420, Q1; JCR in Operations Research & Management Science 10/106, Q1).
  3. Rahimah, Anni, Do, Ben-Roy, Le, Angelina Nhat Hanh, and Cheng, Julian Ming-Sung (2024), "Commitment to and connection with green brands: Perspectives of consumer social responsibility and Terror Management theory", Journal of Product and Brand Management, 33(3), 314-329, (2024 SSCI), (2024 SSCI IF: 5.7, JCR in Business 59/316, Q1; JCR in Management 77/420, Q1).
  4. Loussaief, Aida, Lin, Julia Ying-Chao, Dang, Huu Phuc, Néji, Bouslama, and Cheng, Julian Ming Sung (2024), "Eating halal: A serial mediation model for the effect of religiosity on the intention of halal-certified food consumption", Asia Pacific Journal of Marketing and Logistics, 36 (1), 167-184, (2024 SSCI), (2024 SSCI IF: 4.6, JCR in Business 89/316, Q2).
  5. Irawan, A., and Cheng, Julian Ming-Sung (2024) (2024), "Elevating Customer Brand Advocacy Through Owned Social Media Content", Journal of Theoretical and Applied Electronic Commerce Research, 20(1), Article 10, (2024 SSCI), (2024 SSCI IF: 4.6, JCR in Business 89/316, Q2).
  6. Trang, Pham Ngoc Thu, Le, Angelina Nhat Hanh, Tan, Luc Phan, and Cheng, Julian Ming-Sung* (2023), "Sustainable marketing management: Using bibliographic coupling to review the State-of-the-Art and identify future prospects", Journal of Business-to-Business Marketing, 30(1), 63-85, (2023 SSCI), (2023 SSCI IF: 2.0, JCR in Business 186/304, Q3).
  7. Truong-Dinh, Bao Quoc, Nguyen, Tessa Tien, Cheng, Tzu-Chang Forrest, and Cheng, Julian Ming-Sung* (2023), "Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms", Transportation Research Part D—Transport and Environment, 115, Article 103584, (2023 SSCI), (2023 SSCI/SCIE IF: 7.4, JCR in Transportation 5/57, Q1; JCR in Environment Studies 17/182, Q1).
  8. Khalil, Shadab, Pubali, Chatterjee, and Cheng, Julian Ming-Sung (2023), "Red matte or glossy blue? How color and reflectance drive consumer indulgence", European Journal of Marketing, 57(2), 426-452, (2023 SSCI), (2023 SSCI IF: 3.7, JCR in Business 107/304, Q2).
  9. Rahimah, Anni, Phuc, Ryan Dang Huu, Nguyen, Tessa, Cheng, Julian Ming-Sung, and Kusumawati, Andriani (2023), "The subsequent effects of negative emotions: From brand hate to anti-brand consumption behavior under moderating mechanisms", Journal of Product and Brand Management, 32(4), 618-631, (2023 SSCI), (2023 SSCI IF: 5.2, JCR in Business 63/304, Q1; JCR in Management 77/402, Q1).
  10. Lin, M.Y.C., Nguyen, T.T., Cheng, E.Y.L., Le, A.N.H., and Cheng, Julian Ming-Sung* (2022), "Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness", Journal of Business Research, 141, pp.151-162, (2022 SSCI IF= ), (2021 SSCI IF: 10.969, JCR in Business 17/154, Q1).
  11. Ho, Huong Xuan, Nguyen, Dong Phong, Cheng, Julian Ming-Sung, and Le, Angelina Nhat Hanh (2022), "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers", Journal of Retailing and Consumer Services, 66, pp.Article 102950, (2022 SSCI), (2021 SSCI IF: 10.972, JCR in Business 16/154, Q1).
  12. Lin, Marta Yuan-Chen, Do, Ben Roy, Nguyen, Tessa Tien, and Cheng, Julian Ming-Sung (2022), "Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator", Journal of Research in Interactive Marketing, 16, pp.310-327, (2022 SSCI), (2021 SSCI IF: 10.176, 2021 JCR in Business: 21/154, Q1).
  13. Le, A.N.H, Ho, X.U., Nguyen, D.P., and Cheng, Julian Ming-Sung (2022), "Dataset for cognition processes, motivations, spatial presence experience, and customer engagement in retail mobile apps", Data in Brief, 4, pp.Article 108198,
  14. Le, Angelina N. H., Nguyen, Tessa T., and Cheng, Julian Ming-Sung* (2021), "Enhancing sustainable supply chain management performance through alliance portfolio diversity: the mediating effect of sustainability collaboration", International Journal of Operations & Production Management, 41, pp.1593-1614, (2021 SSCI IF=9.360), (2021 JCR in Management: 27/226, Q1).
  15. Dang, H.P., Rahimah, A., Lin, J.Y.C., Truong-Dinh, B.Q., Glebanov, P.D., Syed, H.R., Li, N.R., and Cheng, Julian Ming-Sung, (2021), "What makes consumers willing to pay for carbon taxes – A View of Terror Management Theory", Sustainable Production and Consumption, 28, pp.1092-1203, (2021 IF=8.921), (2021 JCR in Environmental Studies (SSCI): 10/127, Q1; in Green & Sustainable Science & Technology (SCIE): 3/9, Q2)).
  16. Rahimah, Anni, Khalil, Shadab, Phuc, Ryan Dang Huu, and Cheng, Julian Ming-Sung (2020), "The terror of death and consumers’ sustainability attitudes", Journal of Retailing and Consumer Services, 57, pp.Article 102196, (2020 SSCI IF=7.135), (2020 SSCI IF: 7.135, 2020 JCR in Business: 32/154, Q1)).
  17. Le, Angelina Nhat Hanh, Tran, Mai Dong, Nguyen, D.P., and Cheng, Julian Ming-Sung (2019), "Heterogeneity in the dual personal values-dual purchase consequences-green consumption commitment framework", Asia Pacific Journal of Marketing and Logistics, 31, pp.480-498, (2019 SSCI IF=2.511), (2019 JCR in Business: 76/152, Q2)).
  18. Johnston, Wesley J., Le, Angelina Nhat Hanh, and Cheng, Julian Ming-Sung (2018), "A meta-analytic review of influence strategies in marketing channel relationships", Journal of the Academy of Marketing Science, 46, pp.674-720, (2018 SSCI IF=9.360), (2018 JCR in Business: 3/147, Q1).
  19. Johnston, Wesley J, Le, Angelina Nhat Hanh, Khalil, Shadab, and Cheng, Julian Ming-Sung (2018), "Behavioral implications of international social media advertising - An investigation of intervening and contingency factors", Journal of International Marketing, 26, pp.43-61, (2018 SSCI IF=3.375), (2018 JCR in Business: 47/140, Q2).
  20. Khalil, Shadab, Rahimah, Anni, Tran, Mai Dong, Cheng, Julian Ming-Sung, and Panwar, Vinod (2018), "Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a Moderator", Journal of Consumer Behaviour, 17, pp.477-490, (2018 SSCI IF=1.580), (2018 JCR in Business: 108/147, Q3).
  21. Hsu, Melissa Yi-Ting, and Cheng, Julian Ming-Sung (2018), "fMRI Neuromarketing and Consumer Learning Theory: Word-Of-Mouth Effectiveness after Product Harm Crisis", European Journal of Marketing, 52, pp.199-223, (2018 SSCI IF=1.716), (2018 JCR in Business: 99/147, Q3).
  22. Le, Angelina Nhat Hanh, Do, Ben Roy, Azizah, Nurul, Phuc, Dang Huu, and Cheng, Julian Ming-Sung (2018), "Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective", Journal of Consumer Behaviour, 17, pp.393-406, (2018 SSCI IF=1.580), (2018 JCR in Business: 108/147, Q3).
  23. Le, Angelina N.H, Cheng, Julian Ming-Sung, and Tra, Mai Dong (2018), "The exercise of power sources in distribution channels: A synthesis study", Journal of Empirical Generalisations in Marketing Science, 18, pp.1-11,
  24. Do, Ben-Roy, Yi, Hsieh-Chiang, Yeh Pi-Wen, Isharina, Ikhtiara Kaideni, and Cheng, Julian Ming-Sung (2017), "Transformational Leadership and Turnover Intention: Mediated by Organizational Culture and Perceived Organizational Support", 中原管理評論, 15, pp.39-62,
  25. Jain, Megha, Khalil, Shadab, Johnston, Wesley J., and Cheng, Julian Ming-Sung (2014), "The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship", Industrial Marketing Management, 43, pp.1-20, (2014 SSCI IF=1.820), (2014 JCR in Business: 37/115, Q2; in Management: 53/185, Q2).
  26. Dao, William Tien-Van, Le, Angelina Nhat Hanh, Chen, Te-Chao, and Cheng, Julian Ming-Sung (2014), "Social media advertising value: The case of transitional economies in Southeast Asia", International Journal of Advertising, 33, pp.271-294, (2014 SSCI IF=1.094), (2014 JCR in Communication: 28/76, Q2; 2014 JCR in Business: 72/115, Q3).
  27. Cheng, Julian Ming-Sung, and Hsu, Melissa Yi-Ting (2014), "Product harm crises: The contingent role of information specificity on word-of-mouth effectiveness", International Journal of Psychophysiology, 94, pp.253, (2014 SSCI IF=2.882), (2014 JCR in Biological Psychology: 21/85, Q1).
  28. Le, Angelina Nhat Hanh, Cheng, Julian Ming-Sung, Kuntjara, Hadi, and Lin, Christy Ting-Jun (2014), "Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators", Asia Pacific Journal of Marketing and Logistics,, 26, pp.602-620, (Scopus).
  29. Chinomona, R., and Cheng, Julian Ming-Sung (2013), "Distribution channel relational cohesion exchange model: A small-to-medium enterprise manufacturer’s perspective", Journal of Small Business Management, 51, pp.169-184, (2013 SSCI IF=1.333), (2013 JCR in Management: 75/173, Q2).
  30. Paswan, A. and Cheng, Julian Ming-Sung (2013), "Franchisee role perception and expectations: A study in Taiwanese franchise industry", Journal of Marketing Channels, 20, pp.169-184, (Scopus).
  31. Mueangkhot, Thanyalak, Cheng, Julian Ming-Sung, and Kongcharoen, Chaknarin (2013), "Characteristics of Global Calling in VoIP services: A logistic regression analysis", International Journal of Computer Science Issues, 10, pp.17-22,
  32. Johnston, Wesley J., Khalil, Shadab, Jain, Megha, and Cheng, Julian Ming-Sung (2012), "Determinants of joint action in international channels of distribution: The moderating role of psychic distance", Journal of International Marketing, 20, pp.34-49, (2012 SSCI IF=2.050), (2012 JCR in Business: 28/116, Q1).
  33. Jain, Megha, Khalil, Shadab, Le, Angelina Nhat Hanh, and Cheng, Julian Ming-Sung (2012), "The glocalization of channels of distribution: a case study", Management Decision, 50, pp.521-538, (2012 SSCI IF=3.783), (2012 JCR in Business: 7/116, Q1; in Management: 13/172, Q1).
  34. Sutikno, B., and Cheng, Julian Ming-Sung (2012), "How global companies communicate in host country: A glocalization strategy in web space", Asian Journal of Communication, 22, pp.58-77, (2012 SSCI IF=0.170), (2012 JCR in Communication: Q4).
  35. Wang, Michael Chih-Hung, Jain, Megha, Cheng, Julian Ming-Sung, and Aung, GKM (2012), "The Purchasing Impact of Fan Identification and Sports Sponsorship", Marketing Intelligence and Planning, 30, pp.553-566, (Scopus).
  36. Le, Angelina Nhat Hanh, Cheng, Julian Ming-Sung, Lee, Y.H., and Jain, Megha (2012), "Brand extension: Parent Brand personality as leverage", Asia Pacific Journal of Marketing and Logistics, 24, pp.599-618, (Scopus CB: ; FWCI: %).
  37. Le, Angelina Nhat Hanh, Wang, Michael Chih-Hung, Cheng, Julian Ming-Sung, and Huang, S. C-F (2012), "The Mobility Value of Internet Services in a Wireless City: The Case of Taipei, Taiwan", Asian Journal of Technology Innovation, 20, pp.51-56, (2012 SSCI IF=0.300), (2012 JCR in Communication: Q4).
  38. Jain, Megha, Le, Angelina Nhat Hanh, Lin, Julia ying Chao, and Cheng, Julian Ming-Sung (2012), "Insights into B2B mCommerce adoption in Indian SMEs: A TOE perspective", 東海管理評論, 13, pp.147-181,
  39. Wang, Michael Chih-Hung, Cheng, Julian Ming-Sung, Purwanto, BM, and Erimurti, K (2011), "The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia", International Journal of Market Research, 53, pp.1-19, (2011 SSCI IF=0.927), (2011 JCR in Business: Q4).
  40. Wang, Michael Chih-Hung, Khalil, Shadab, Blankson, Charles, and Cheng, Julian Ming-Sung (2011), "The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience", Journal of Global Marketing, 24, pp.125-135,
  41. Sutikno, B., and Cheng, Julian Ming-Sung (2011), "Websites glocalization in Indonesia: Do product and websites category matter?", World Review of Business Research, 1, pp.201-210,
  42. Cheng, Julian Ming-Sung, Wang, Edward Shih-Tse, and Lin, Julia Ying-Chao (2010), "Value Creation through Service Cues - The Case of the Restaurant Industry in Taiwan", Services Marketing Quarterly, 31, pp.133-150, (Scopus).
  43. Chinomona, Richard, Lin, Julia Ying-Chao, Wang, Michael Chih-Hung, and Cheng, Julian Ming-Sung (2010), "Dealers’ Expert and Referent Powers: Means of Increasing Desirable Relationship Outcomes in Sub-Saharan African Channel of Distribution System – The Case of the SME Manufacturing Sector in Zimbabwe", Journal of African Business, 11, pp.1-19,
  44. Cheng, Julian Ming-Sung, Blankson, Charles, Wang, Edward Shih-Tse, and Chen, Lily Shui-Lien (2009), "Consumer attitudes and interactive digital advertising", International Journal of Advertising, 28, pp.501-525, (2009 SSCI IF=1.091), (2009 JCR in Communication: 19/55, Q2; 2009 JCR in Business: 55/87, Q3).
  45. Cheng, Julian Ming-Sung, Blankson, Charles, Sutikno, Bayu, and Wang, Michael Chih-Hung (2009), "Hybrid convenience stores - the changing role of convenience stores in Taiwan", Asia Pacific Journal of Marketing and Logistics, 21, pp.417-432, (Scopus).
  46. Blankson, Charles, Omar, Ogenyi Ejye, and Cheng, Julian Ming-Sung (2009), "Retail Bank Selection in Developed and Developing Countries: A Cross-National Study of Students’ Bank Selection Criteria", Thunderbird International Business Review, 51, pp.183-198, (Scopus).
  47. Cheng, Julian Ming-Sung, Wang, Edward Shih-Tse, Lin, Julia Ying-Chao, and Vivek, Shiri D. (2009), "Why Do Customers Utilize the Internet as a Retailing Platform? – A View from Consumer Perceived Value", Asia Pacific Journal of Marketing and Logistics, 21, pp.144-160, (Scopus).
  48. Wang, Michael Chih-Hung, Wng, Edward Shih-Tse, Cheng, Julian Ming-Sung, and Chen, Alex Fei-Long (2009), "Information Quality, Online Community and Trust: Study of Antecedents to Web Site Shopper Loyalty", International Journal of Electronic Marketing and Retailing, 2, pp.203-219,
  49. Cheng, Julian Ming-Sung and Sutikno, Bayu (2009), "The Typology of Conflict Management Style", The South East Asian Journal of Management, 3, pp.1-8,
  50. Tsai, Wen-Hsien, Yuyun, Purbokusumo, Cheng, Julian Ming-Sung, and Tuan, Duc (2009), "E-government evaluation: the case of Vietnam‟s provincial websites", Electronic Government, An International Journal, 6, pp.41-53,
  51. Wang, Michael Chih-Hung, Chen, Lily S.L., Cheng, Julian Ming-Sung, and Kuntjara, Hadi (2009), "Consumer Involvement and Brand Loyalty in Services", International Journal of Services and Standards, 4, pp.437-452,
  52. Blankson, Charles, Kalafatis, Stavros P., Cheng, Julian Ming-Sung, and Hadjicharalambous, C (2008), "Impact of Positioning Strategies on Firm Performance", Journal of Advertising Research, 48, pp.106-122, (2008 SSCI IF=0.612), (2008 SSCI IF=0.612), (2008 JCR in Communication: 34/45, Q4).
  53. Cheng, Julian Ming-Sung, Wang, Edward Shih-Tse, Lin, Julia Ying-Chao, Chen, Lily S-L, Huang, Tina W-H (2008), "Extrinsic Cue Effect on Purchase Risk at Global E-tailers Perceived by Online Shoppers", Journal of Retailing and Consumer Services, 15, pp.420-428, (Scopus).
  54. Wang, Michael Chih-Hung, Chen, Lily Shui-Lien, Cheng, Julian Ming-Sung, and Wu, Laura Hsing-Jung (2008), "Distinction between The Success and Failure Factors Driving the Implementation of eChannels of Distribution: The Case of Taiwan", International Journal of Technology Marketing, 3, pp.183-201,
  55. Cheng, Julian Ming-Sung, Tsao, Show-Ming, Tsai, Wen-Hsien, and Tu, Hill H.J. (2007), "Will eChannel Addition Increase the Financial Performance of the Firm? – The Evidence from Taiwan", Industrial Marketing Management, 36, pp.50-57, (2007 SSCI IF=0.911), (2007 JCR in Business: 40/72, Q3; in Management: 44/81, Q3).
  56. Lin, Julia Ying-Chao, Wang, Edward Shih-Tse, Kao, Leticia L.Y., and Cheng, Julian Ming-Sung (2007), "A Study of the Perceived Recognition Affecting the Adoption of Innovation with Respect to the Online Game in Taiwan", Cyber-Psychology and Behavior, 10, pp.813-816, (2007 SSCI IF=1.368), (2007 JCR in Communication: 10/45, Q1; in Applied-Psychology: 22/57, Q2).
  57. Cheng, Julian Ming-Sung, Chen, Lily Shui-Lien, Lin, Julia Ying-Chao, and Wang, Edward Shih-Tse (2007), "Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan", Journal of Product & Brand Management, 16, pp.368-37, (Scopus).
  58. Blankson, Charles, Cheng, Julian Ming-Sung, and Spears, Nancy (2007), "Determinants of banks selection in USA, Taiwan and Ghana", International Journal of Bank Marketing, 25, pp.469-489, (Scopus).
  59. Cheng, Julian Ming-Sung, Lin, Julia Ying-Chao, Jen, Hill T.H., and Wu, Nina S.H. (2007), "Toward a Stage Model of the International Franchise System Development: The Experience of Firms from Taiwan", Journal of Marketing Channels, 14, pp.65-83,
  60. Cheng, Julian Ming-Sung, Wang, Edward Shih-Tse,Hsu, Ping-Yu, and Tsai, Celia C.Y. (2007), "Effective Communication as a CSF for Successful Integration of ERP and CRM Systems: Case of Taiwan", International Journal of Technology Marketing, 2, pp.183-199,
  61. Cheng, Julian Ming-Sung, Sheen, Gwo-Ji, and Lou, Guan-Cheng (2006), "Consumers’ Acceptance of the Internet as a Channel of Distribution in Taiwan – A Channel Function Perspective", Technovation, 26, pp.856-864, (2006 SSCI IF=0.582), (2006 JCR in Engineer-Industrial: 18/32, Q3; in Operations Research and Management Science: 34/60, Q3).
  62. Cheng, Julian Ming-Sung, Blankson, Charles, Wu, Paul C.S., and Chen, Somy S.M. (2005), "A Stage Model of International Brand Development: The Perspective of Manufacturers from two Newly Industrialized Economies – South Korea and Taiwan", Industrial Marketing Management, 34, pp.504-514, (2005 SSCI IF=0.763), (2005 JCR in Business: 34/61, Q3; in Management: 40/71, Q3).
  63. Cheng, Julian Ming-Sung, Kalafatis, Stavros, Sheen, G.J., and Wu, Laura H.J. (2005), "Towards a Typology of eChannels of Distribution – An E-tailers’ Perspective", International Journal of Electronic Business Management, 3, pp.66-74,
  64. Blackson, Charles and Cheng, Julian Ming-Sung (2005), "Have Small Businesses Adopted the Market Orientation Concept? The Case of Small Businesses in Michigan", Journal of Business and Industrial Marketing, 20, pp.317-330, (Scopus).
  65. 鄭明松、陳信益、林佳慧 (2004), "影響企業導入電子商務績效之企業內部因素之探討", 中華管理學報, 5, pp.1-22,
  66. 鄭明松、王維鳴 (2003), "網際網路商業環境上降低消費者認知風險的研究：以電腦遊戲軟體為例", 產業論壇, 4, pp.241-273,

  • Aida, Loussaief, Cheng, EYL, Lin, MYC, and Cheng, Julian Ming-Sung(2023)，“Location-based Proximity Marketing”, in Wang, Cheng-Lu (ed.), The Palgrave Handbook of Interactive Marketing: Theoretical Advancement and Managerial Application，Palgrave Macmillan, London，()
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