國立中央大學企業管理學系 Department of Business Administration

專任教師

專任教師 兼任教師 行政人員
鄭明松 教授

鄭明松 教授

  • 學歷 英國京斯敦大學行銷學校博士
    英國伯明翰大學商業學校碩士
  • 專長 通路管理、科技行銷、永續行銷、品牌管理、神經行銷、全球當地化行銷
  • 授課科目 行銷管理研究專題、通路專題 、全球品牌管理專題 、永續行銷、品牌管理
  • 研究室 I1-737
  • 分機 03-4227151#66176
  • E-mail mingsungcheng@yahoo.com

行銷通路

  1. Le, Angelina N. H., Nguyen, Tessa T., and Cheng, Julian Ming-Sung* (2021), "Enhancing sustainable supply chain management performance through alliance portfolio diversity: the mediating effect of sustainability collaboration", International Journal of Operations & Production Management, 41, pp.1593-1614, (2021 SSCI IF=9.360), (2021 JCR in Management: 27/226, Q1).
  2. Johnston, Wesley J., Le, Angelina Nhat Hanh, and Cheng, Julian Ming-Sung (2018), "A meta-analytic review of influence strategies in marketing channel relationships", Journal of the Academy of Marketing Science, 46, pp.674-720, (2018 SSCI IF=9.360), (2018 JCR in Business: 3/147, Q1).
  3. Le, Angelina N.H, Cheng, Julian Ming-Sung, and Tra, Mai Dong (2018), "The exercise of power sources in distribution channels: A synthesis study", Journal of Empirical Generalisations in Marketing Science, 18, pp.1-11,
  4. Jain, Megha, Khalil, Shadab, Johnston, Wesley J., and Cheng, Julian Ming-Sung (2014), "The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship", Industrial Marketing Management, 43, pp.1-20, (2014 SSCI IF=1.820), (2014 JCR in Business: 37/115, Q2; in Management: 53/185, Q2).
  5. Chinomona, R., and Cheng, Julian Ming-Sung (2013), "Distribution channel relational cohesion exchange model: A small-to-medium enterprise manufacturer’s perspective", Journal of Small Business Management, 51, pp.169-184, (2013 SSCI IF=1.333), (2013 JCR in Management: 75/173, Q2).
  6. Paswan, A. and Cheng, Julian Ming-Sung (2013), "Franchisee role perception and expectations: A study in Taiwanese franchise industry", Journal of Marketing Channels, 20, pp.169-184, (Scopus).
  7. Johnston, Wesley J., Khalil, Shadab, Jain, Megha, and Cheng, Julian Ming-Sung (2012), "Determinants of joint action in international channels of distribution: The moderating role of psychic distance", Journal of International Marketing, 20, pp.34-49, (2012 SSCI IF=2.050), (2012 JCR in Business: 28/116, Q1).
  8. Jain, Megha, Khalil, Shadab, Le, Angelina Nhat Hanh, and Cheng, Julian Ming-Sung (2012), "The glocalization of channels of distribution: a case study", Management Decision, 50, pp.521-538, (2012 SSCI IF=3.783), (2012 JCR in Business: 7/116, Q1; in Management: 13/172, Q1).
  9. Wang, Michael Chih-Hung, Khalil, Shadab, Blankson, Charles, and Cheng, Julian Ming-Sung (2011), "The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience", Journal of Global Marketing, 24, pp.125-135,
  10. Cheng, Julian Ming-Sung, Wang, Edward Shih-Tse, and Lin, Julia Ying-Chao (2010), "Value Creation through Service Cues - The Case of the Restaurant Industry in Taiwan", Services Marketing Quarterly, 31, pp.133-150, (Scopus).
  11. Chinomona, Richard, Lin, Julia Ying-Chao, Wang, Michael Chih-Hung, and Cheng, Julian Ming-Sung (2010), "Dealers’ Expert and Referent Powers: Means of Increasing Desirable Relationship Outcomes in Sub-Saharan African Channel of Distribution System – The Case of the SME Manufacturing Sector in Zimbabwe", Journal of African Business, 11, pp.1-19,
  12. Cheng, Julian Ming-Sung, Blankson, Charles, Sutikno, Bayu, and Wang, Michael Chih-Hung (2009), "Hybrid convenience stores - the changing role of convenience stores in Taiwan", Asia Pacific Journal of Marketing and Logistics, 21, pp.417-432, (Scopus).
  13. Blankson, Charles, Omar, Ogenyi Ejye, and Cheng, Julian Ming-Sung (2009), "Retail Bank Selection in Developed and Developing Countries: A Cross-National Study of Students’ Bank Selection Criteria", Thunderbird International Business Review, 51, pp.183-198, (Scopus).
  14. Cheng, Julian Ming-Sung, Wang, Edward Shih-Tse, Lin, Julia Ying-Chao, and Vivek, Shiri D. (2009), "Why Do Customers Utilize the Internet as a Retailing Platform? – A View from Consumer Perceived Value", Asia Pacific Journal of Marketing and Logistics, 21, pp.144-160, (Scopus).
  15. Wang, Michael Chih-Hung, Wng, Edward Shih-Tse, Cheng, Julian Ming-Sung, and Chen, Alex Fei-Long (2009), "Information Quality, Online Community and Trust: Study of Antecedents to Web Site Shopper Loyalty", International Journal of Electronic Marketing and Retailing, 2, pp.203-219,
  16. Cheng, Julian Ming-Sung, Wang, Edward Shih-Tse, Lin, Julia Ying-Chao, Chen, Lily S-L, Huang, Tina W-H (2008), "Extrinsic Cue Effect on Purchase Risk at Global E-tailers Perceived by Online Shoppers", Journal of Retailing and Consumer Services, 15, pp.420-428, (Scopus).
  17. Wang, Michael Chih-Hung, Chen, Lily Shui-Lien, Cheng, Julian Ming-Sung, and Wu, Laura Hsing-Jung (2008), "Distinction between The Success and Failure Factors Driving the Implementation of eChannels of Distribution: The Case of Taiwan", International Journal of Technology Marketing, 3, pp.183-201,
  18. Cheng, Julian Ming-Sung, Tsao, Show-Ming, Tsai, Wen-Hsien, and Tu, Hill H.J. (2007), "Will eChannel Addition Increase the Financial Performance of the Firm? – The Evidence from Taiwan", Industrial Marketing Management, 36, pp.50-57, (2007 SSCI IF=0.911), (2007 JCR in Business: 40/72, Q3; in Management: 44/81, Q3).
  19. Blankson, Charles, Cheng, Julian Ming-Sung, and Spears, Nancy (2007), "Determinants of banks selection in USA, Taiwan and Ghana", International Journal of Bank Marketing, 25, pp.469-489, (Scopus).
  20. Cheng, Julian Ming-Sung, Lin, Julia Ying-Chao, Jen, Hill T.H., and Wu, Nina S.H. (2007), "Toward a Stage Model of the International Franchise System Development: The Experience of Firms from Taiwan", Journal of Marketing Channels, 14, pp.65-83,
  21. Cheng, Julian Ming-Sung, Sheen, Gwo-Ji, and Lou, Guan-Cheng (2006), "Consumers’ Acceptance of the Internet as a Channel of Distribution in Taiwan – A Channel Function Perspective", Technovation, 26, pp.856-864, (2006 SSCI IF=0.582), (2006 JCR in Engineer-Industrial: 18/32, Q3; in Operations Research and Management Science: 34/60, Q3).
  22. Cheng, Julian Ming-Sung, Kalafatis, Stavros, Sheen, G.J., and Wu, Laura H.J. (2005), "Towards a Typology of eChannels of Distribution – An E-tailers’ Perspective", International Journal of Electronic Business Management, 3, pp.66-74,

科技行銷

  1. Lin, M.Y.C., Nguyen, T.T., Cheng, E.Y.L., Le, A.N.H., and Cheng, Julian Ming-Sung* (2022), "Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness", Journal of Business Research, 141, pp.151-162, (2022 SSCI IF= ), (2021 SSCI IF: 10.969, JCR in Business 17/154, Q1).
  2. Ho, Huong Xuan, Nguyen, Dong Phong, Cheng, Julian Ming-Sung, and Le, Angelina Nhat Hanh (2022), "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers", Journal of Retailing and Consumer Services, 66, pp.Article 102950, (2022 SSCI), (2021 SSCI IF: 10.972, JCR in Business 16/154, Q1).
  3. Lin, Marta Yuan-Chen, Do, Ben Roy, Nguyen, Tessa Tien, and Cheng, Julian Ming-Sung (2022), "Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator", Journal of Research in Interactive Marketing, 16, pp.310-327, (2022 SSCI), (2021 SSCI IF: 10.176, 2021 JCR in Business: 21/154, Q1).
  4. Le, Angelina Nhat Hanh, Tran, Mai Dong, Nguyen, D.P., and Cheng, Julian Ming-Sung (2019), "Heterogeneity in the dual personal values-dual purchase consequences-green consumption commitment framework", Asia Pacific Journal of Marketing and Logistics, 31, pp.480-498, (2019 SSCI IF=2.511), (2019 JCR in Business: 76/152, Q2)).
  5. Johnston, Wesley J, Le, Angelina Nhat Hanh, Khalil, Shadab, and Cheng, Julian Ming-Sung (2018), "Behavioral implications of international social media advertising - An investigation of intervening and contingency factors", Journal of International Marketing, 26, pp.43-61, (2018 SSCI IF=3.375), (2018 JCR in Business: 47/140, Q2).
  6. Le, Angelina Nhat Hanh, Do, Ben Roy, Azizah, Nurul, Phuc, Dang Huu, and Cheng, Julian Ming-Sung (2018), "Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective", Journal of Consumer Behaviour, 17, pp.393-406, (2018 SSCI IF=1.580), (2018 JCR in Business: 108/147, Q3).
  7. Dao, William Tien-Van, Le, Angelina Nhat Hanh, Chen, Te-Chao, and Cheng, Julian Ming-Sung (2014), "Social media advertising value: The case of transitional economies in Southeast Asia", International Journal of Advertising, 33, pp.271-294, (2014 SSCI IF=1.094), (2014 JCR in Communication: 28/76, Q2; 2014 JCR in Business: 72/115, Q3).
  8. Mueangkhot, Thanyalak, Cheng, Julian Ming-Sung, and Kongcharoen, Chaknarin (2013), "Characteristics of Global Calling in VoIP services: A logistic regression analysis", International Journal of Computer Science Issues, 10, pp.17-22,
  9. Le, Angelina Nhat Hanh, Wang, Michael Chih-Hung, Cheng, Julian Ming-Sung, and Huang, S. C-F (2012), "The Mobility Value of Internet Services in a Wireless City: The Case of Taipei, Taiwan", Asian Journal of Technology Innovation, 20, pp.51-56, (2012 SSCI IF=0.300), (2012 JCR in Communication: Q4).
  10. Jain, Megha, Le, Angelina Nhat Hanh, Lin, Julia ying Chao, and Cheng, Julian Ming-Sung (2012), "Insights into B2B mCommerce adoption in Indian SMEs: A TOE perspective", 東海管理評論, 13, pp.147-181,
  11. Cheng, Julian Ming-Sung, Blankson, Charles, Wang, Edward Shih-Tse, and Chen, Lily Shui-Lien (2009), "Consumer attitudes and interactive digital advertising", International Journal of Advertising, 28, pp.501-525, (2009 SSCI IF=1.091), (2009 JCR in Communication: 19/55, Q2; 2009 JCR in Business: 55/87, Q3).
  12. Tsai, Wen-Hsien, Yuyun, Purbokusumo, Cheng, Julian Ming-Sung, and Tuan, Duc (2009), "E-government evaluation: the case of Vietnam‟s provincial websites", Electronic Government, An International Journal, 6, pp.41-53,
  13. Lin, Julia Ying-Chao, Wang, Edward Shih-Tse, Kao, Leticia L.Y., and Cheng, Julian Ming-Sung (2007), "A Study of the Perceived Recognition Affecting the Adoption of Innovation with Respect to the Online Game in Taiwan", Cyber-Psychology and Behavior, 10, pp.813-816, (2007 SSCI IF=1.368), (2007 JCR in Communication: 10/45, Q1; in Applied-Psychology: 22/57, Q2).
  14. Cheng, Julian Ming-Sung, Wang, Edward Shih-Tse,Hsu, Ping-Yu, and Tsai, Celia C.Y. (2007), "Effective Communication as a CSF for Successful Integration of ERP and CRM Systems: Case of Taiwan", International Journal of Technology Marketing, 2, pp.183-199,
  15. 鄭明松、陳信益、林佳慧 (2004), "影響企業導入電子商務績效之企業內部因素之探討", 中華管理學報, 5, pp.1-22,
  16. 鄭明松、王維鳴 (2003), "網際網路商業環境上降低消費者認知風險的研究：以電腦遊戲軟體為例", 產業論壇, 4, pp.241-273,

永續行銷

  1. Trang, Pham Ngoc Thu, Le, Angelina Nhat Hanh, Tan, Luc Phan, and Cheng, Julian Ming-Sung* (2023), "Sustainable marketing management: Using bibliographic coupling to review the State-of-the-Art and identify future prospects", Journal of Business-to-Business Marketing, (2023 SSCI), (2022 SSCI IF: 1.40, JCR in Business 141/154, Q4).
  2. Truong-Dinh, Bao Quoc, Nguyen, Tessa Tien, Cheng, Tzu-Chang Forrest, and Cheng, Julian Ming-Sung* (2023), "Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms", Transportation Research Part D—Transport and Environment, (2023 SSCI), (2022 SSCI IF: 7.60, JCR in Transportation 5/37, Q1; JCR in Environment Studies 15/127, Q1).
  3. Dang, H.P., Rahimah, A., Lin, J.Y.C., Truong-Dinh, B.Q., Glebanov, P.D., Syed, H.R., Li, N.R., and Cheng, Julian Ming-Sung, (2021), "What makes consumers willing to pay for carbon taxes – A View of Terror Management Theory", Sustainable Production and Consumption, 28, pp.1092-1203, (2021 IF=8.921), (2021 JCR in Environmental Studies (SSCI): 10/127, Q1; in Green & Sustainable Science & Technology (SCIE): 3/9, Q2)).
  4. Rahimah, Anni, Khalil, Shadab, Phuc, Ryan Dang Huu, and Cheng, Julian Ming-Sung (2020), "The terror of death and consumers’ sustainability attitudes", Journal of Retailing and Consumer Services, 57, pp.Article 102196, (2020 SSCI IF=7.135), (2020 SSCI IF: 7.135, 2020 JCR in Business: 32/154, Q1)).
  5. Khalil, Shadab, Rahimah, Anni, Tran, Mai Dong, Cheng, Julian Ming-Sung, and Panwar, Vinod (2018), "Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a Moderator", Journal of Consumer Behaviour, 17, pp.477-490, (2018 SSCI IF=1.580), (2018 JCR in Business: 108/147, Q3).

品牌管理

  1. Rahimah, Anni, Phuc, Ryan Dang Huu, Nguyen, Tessa, Cheng, Julian Ming-Sung, and Kusumawati, Andriani (2023), "The subsequent effects of negative emotions: From brand hate to anti-brand consumption behavior under moderating mechanisms", Journal of Product and Brand Management, (2023 SSCI), (2022 SSCI IF: 5.60, JCR in Business 63/154, Q2; JCR in Management 84/227, Q2).
  2. Le, Angelina Nhat Hanh, Cheng, Julian Ming-Sung, Kuntjara, Hadi, and Lin, Christy Ting-Jun (2014), "Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators", Asia Pacific Journal of Marketing and Logistics,, 26, pp.602-620, (Scopus).
  3. Le, Angelina Nhat Hanh, Cheng, Julian Ming-Sung, Lee, Y.H., and Jain, Megha (2012), "Brand extension: Parent Brand personality as leverage", Asia Pacific Journal of Marketing and Logistics, 24, pp.599-618, (Scopus CB: ; FWCI: %).
  4. Wang, Michael Chih-Hung, Cheng, Julian Ming-Sung, Purwanto, BM, and Erimurti, K (2011), "The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia", International Journal of Market Research, 53, pp.1-19, (2011 SSCI IF=0.927), (2011 JCR in Business: Q4).
  5. Wang, Michael Chih-Hung, Chen, Lily S.L., Cheng, Julian Ming-Sung, and Kuntjara, Hadi (2009), "Consumer Involvement and Brand Loyalty in Services", International Journal of Services and Standards, 4, pp.437-452,
  6. Cheng, Julian Ming-Sung, Chen, Lily Shui-Lien, Lin, Julia Ying-Chao, and Wang, Edward Shih-Tse (2007), "Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan", Journal of Product & Brand Management, 16, pp.368-37, (Scopus).
  7. Cheng, Julian Ming-Sung, Blankson, Charles, Wu, Paul C.S., and Chen, Somy S.M. (2005), "A Stage Model of International Brand Development: The Perspective of Manufacturers from two Newly Industrialized Economies – South Korea and Taiwan", Industrial Marketing Management, 34, pp.504-514, (2005 SSCI IF=0.763), (2005 JCR in Business: 34/61, Q3; in Management: 40/71, Q3).

神經行銷

  1. Hsu, Melissa Yi-Ting, and Cheng, Julian Ming-Sung (2018), "fMRI Neuromarketing and Consumer Learning Theory: Word-Of-Mouth Effectiveness after Product Harm Crisis", European Journal of Marketing, 52, pp.199-223, (2018 SSCI IF=1.716), (2018 JCR in Business: 99/147, Q3).
  2. Cheng, Julian Ming-Sung, and Hsu, Melissa Yi-Ting (2014), "Product harm crises: The contingent role of information specificity on word-of-mouth effectiveness", International Journal of Psychophysiology, 94, pp.253, (2014 SSCI IF=2.882), (2014 JCR in Biological Psychology: 21/85, Q1).

全球當地化行銷

  1. Sutikno, B., and Cheng, Julian Ming-Sung (2012), "How global companies communicate in host country: A glocalization strategy in web space", Asian Journal of Communication, 22, pp.58-77, (2012 SSCI IF=0.170), (2012 JCR in Communication: Q4).
  2. Sutikno, B., and Cheng, Julian Ming-Sung (2011), "Websites glocalization in Indonesia: Do product and websites category matter?", World Review of Business Research, 1, pp.201-210,

其他

  1. Loussaief, Aida, Lin, Julia Ying-Chao, Dang, Huu Phuc, Néji, Bouslama, and Cheng, Julian Ming Sung (2023), "Eating halal: A serial mediation model for the effect of religiosity on the intention of halal-certified food consumption", Asia Pacific Journal of Marketing and Logistics, (2023 SSCI), (2022 SSCI IF: 3.70, JCR in Business 103/154, Q3).
  2. Khalil, Shadab, Pubali, Chatterjee, and Cheng, Julian Ming-Sung (2023), "Red matte or glossy blue? How color and reflectance drive consumer indulgence", European Journal of Marketing, (2023 SSCI), (2022 SSCI IF: 4.40, JCR in Business 88/154, Q3).
  3. Le, A.N.H, Ho, X.U., Nguyen, D.P., and Cheng, Julian Ming-Sung (2022), "Dataset for cognition processes, motivations, spatial presence experience, and customer engagement in retail mobile apps", Data in Brief, 4, pp.Article 108198,
  4. Do, Ben-Roy, Yi, Hsieh-Chiang, Yeh Pi-Wen, Isharina, Ikhtiara Kaideni, and Cheng, Julian Ming-Sung (2017), "Transformational Leadership and Turnover Intention: Mediated by Organizational Culture and Perceived Organizational Support", 中原管理評論, 15, pp.39-62,
  5. Wang, Michael Chih-Hung, Jain, Megha, Cheng, Julian Ming-Sung, and Aung, GKM (2012), "The Purchasing Impact of Fan Identification and Sports Sponsorship", Marketing Intelligence and Planning, 30, pp.553-566, (Scopus).
  6. Cheng, Julian Ming-Sung and Sutikno, Bayu (2009), "The Typology of Conflict Management Style", The South East Asian Journal of Management, 3, pp.1-8,
  7. Blankson, Charles, Kalafatis, Stavros P., Cheng, Julian Ming-Sung, and Hadjicharalambous, C (2008), "Impact of Positioning Strategies on Firm Performance", Journal of Advertising Research, 48, pp.106-122, (2008 SSCI IF=0.612), (2008 SSCI IF=0.612), (2008 JCR in Communication: 34/45, Q4).
  8. Blackson, Charles and Cheng, Julian Ming-Sung (2005), "Have Small Businesses Adopted the Market Orientation Concept? The Case of Small Businesses in Michigan", Journal of Business and Industrial Marketing, 20, pp.317-330, (Scopus).

  • Aida, Loussaief, Cheng, EYL, Lin, MYC, and Cheng, Julian Ming-Sung(2023)，“Location-based Proximity Marketing”, in Wang, Cheng-Lu (ed.), The Palgrave Handbook of Interactive Marketing: Theoretical Advancement and Managerial Application，Palgrave Macmillan, London，()
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