國立中央大學企業管理學系 Department of Business Administration

專任教師

專任教師 兼任教師 行政人員
林建煌 教授

林建煌 教授

服務機構/部門 職稱 起迄日
Southwest Jiaotong University／College of Management Consulting Professor 2007//~2007//
Fudan University／College of Management Visiting Professor 2007//~2007//
Ministry of Education／Department of Business Administration and Department of Marketing and Logistics Evaluation Commissioner 2006//~2006//
Microtek International Inc.／OAM High Planning Commissioner 1988/1/~1988/6/
Lan Mau Cosmetics Inc／Planning Planning Mananger 1985/5/~1987/6/
UB Inc.／Planning Planning Minister 1984/5/~1984/12/

  1. Chien-Huang Lin、Hui-Hsi Hung、Yi-Hsin Li (2012), "How Confidence and Uncertainty Affect the Enjoyment of Consumers?", Social Behavior and Personality, 40(3), pp.425-432, (2012 SSCI),
  2. Chien-Huang Lin, Hung-Chou Lin (2012), "Effects of Mood States on Variety Seeking: The Moderating Roles of Personality", Psychology & Marketing, 29(3), pp.157-166, (2012 SSCI),
  3. Chien-Huang Lin、Jyh-Wen Wang (2011), "The effect of font size and appearance in left-digit price cognition",  African Journal of  Business Management, 5(2), pp.9541-9547,
  4. Chien-Huang Lin、Chi-Wen Huang (2011), "The Effect of Regulatory Focus and Bundle Pricing Framing on Consumers’ Perceived Loss", Social Behavior and Personality, Accepted and forthcoming, 39(1), pp.113-117, (2011 SSCI),
  5. Chien-Huang Lin、Li-Chin Shih、Ying-Ting Chen (2011), "The Influence of Product Contagion Effect on Consumer Evaluation: The Moderating Role of Cognitive Style",  African Journal of Business Management, 5(26), pp.10369-10375,
  6. Chien-Huang Lin、Hung-Chou Lin、Sheng-Hsien Lee (2011), "The Influence of Health-Related Information on Variety-Seeking Behavior–the Moderating Roles of Mood States and Gender",  British Food Journal, 113(11), pp.1379-1392,
  7. 林建煌、許美玲、許棟樑、陳大仁 (Accepted), "整合性優質設計之知識管理系統：以筆記型電腦產業為例", 管理與系統, 19(1), pp.165-195, (2010 TSSCI),
  8. Chien-Huang L、Hung-Chou L (2010), "How Health Information Affects College Students’ Inclination toward Variety-Seeking Tendency", Scandinavian Journal of Psychology, 51(6), pp.503-508, (2010 SSCI),
  9. Lin Chien-Huang、Lin Hung-Chou (2009), "The Effect of Mood States on Variety Seeking Behavior: The Moderating Role of Price Promotion", Social Behavior and Personality, 37(10), pp.1307-1311, (2009 SSCI),
  10. Rong-Fuh Daya、Chien-Huang Linb、Wen-Hung Huanga、Sheng-Hsiung Chuang (2009), "Effects of Music Tempo and Task Difficulty on Multi-Attribute Decision-Making: An Eye-tracking Approach", Computers in Human Behavior, 25(1), pp.130-143, (2009 SSCI),
  11. Lin Chien-Huang、Lin Hung-Ming、Hung Ai-Ling (2008), "Social Value Orientation and Information Level in Selling Prices", Social Behavior and Personality, 36(7), pp.933-940, (2008 SSCI),
  12. Chien-Huang Lin、Shu-Fen Yu (2008), "Adolescent Internet Usage in Taiwan: Exploring Gender Differences", Adolescence, 43(170), pp.317-331, (2008 SSCI),
  13. Lin, Chien-Huang、Wen-Hsien Huang (Accepted), "Avoiding Future Regret in the Drug-buying Decisions of Adolescents", Adolescence, (2008 SSCI),
  14. Chien-Huang Lin、Ya-Chung Sun、Shih-Chieh Chuang、Hung-Jen Su (2008), "Time Pressure and the Compromise and Attraction Effects in Choice", Advances in Consumer Research, 35, pp.348-352, (2008 SSCI),
  15. Chien-Huang Lin、Pei-Hsun Wu、Shih-Chieh Chuang、 Danny T. Kao (2007), "Price as A Quality or Sacrifice Cue: Role of Goal Orientation", Asian Journal of Social Psychology, 10(3), pp.179-187, (2007 SSCI),
  16. Lin, Chien-Huang、Sun, Ya-Chung、Lee, Yueh-Chiang、Wu, Shih-Chia (2007), "How Instant Messaging Affects the Satisfaction of Virtual Interpersonal Behavior of Taiwan Junior High School Students", Adolescence, 42(166), pp.417-430, (2007 SSCI),
  17. Lin Chien-Huang、Lin Hung-Ming (2007), "What Price Do You Ask for the "Extra One"? :A Social Value Orientation Perspective", Social Behavior and Personality, 35(1), pp.9--18, (2007 SSCI),
  18. Lin Chien-Huang、Tsai Chia-Ching (2007), "Comparison conditions, comparison patterns and models of comparative behavior", Social Behavior and Personality, 35(6), pp.761-776, (2007 SSCI),
  19. Chien-Huang Lin、Chia-Ching Tsai (2006), "Comparisons and Advertising: The Route from Comparisons to Effective Advertising", Journal of Business and Psychology, 21(1), pp.23-44, (2006 SSCI),
  20. Chien-Huang Lin、Shih-Chieh Chuang、Danny T. Kao、Chaang-Yung Kung (2006), "The Role of Emotions in the Endowment Effect", Journal of Economic Psychology, 27(4), pp.589-597, (2006 SSCI),
  21. Lin Chien-Huang、Kao Danny、Chuang Shih-Chieh、Wu Pei-Hsun (2006), "The Persuasiveness of Framed Commercial Messages: A Note on Marketing Implications for the Airline Industry", Journal of Air Transport Management, 12(4), pp.204-206, (2006 SSCI),
  22. Lin Chien-Huang、Huang Wen-Hsien、Zeelenberg M (2006), "Multiple Reference Points in Investor Regret", Journal of Economic Psychology, 27(6), pp.781-792, (2006 SSCI),
  23. Lin Chien-Huang、Huang Wen-Hsien (2006), "The Influence of Unawareness Set and Order Effects in Consumer Regret", Journal of Business and Psychology, 21(2), pp.293-311, (2006 SSCI),
  24. Lin Chien-huang、Wu Pei-hsun (2006), "The Effect of Variety on Consumer Preferences: Role of Need for Cognition and Recommended Alternatives", Social Behavior and Personality, 34(7), pp.865-786, (2006 SSCI),
  25. Lin Chien-Huang、Lin Hung-Ming (2006), "The Role of Social Value Orientation in the Endowment Effect", Asian Journal of Social Psychology, 9(3), pp.210-215, (2006 SSCI),
  26. Chien-Huang Lin、HsiuJu Rebecca Yen、Shin-Chieh Chuang (2006), "The Effects of Emotion and Need for Cognition on Consumer Choice Involving Risk",  Marketing Letters, 17(1), pp.47-60, (2006 SSCI),
  27. Chien-Huang Lin、Shin-Chieh Chuang、Chaang-Yung Kung (2006), "The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers", Advances in Consumer Research, 33, pp.237-241, (2006 SSCI),
  28. 林建煌、莊世杰、龔昶元、賴志松 (2005), "消費者行為中衝動性購買的前因與後果之模型探討", 商管科技季刊, 6(1), pp.47-68,
  29. Lin, Chien-Huang and Pei-Hsun Wu (2005), "How to Deal With Conflicts? The Effect of Consumers’ Subjective Time Pressure on Product Attitude Judgment and Choice", Journal of American Academy of Business, 6(1), pp.219-224,
  30. Lin, Chien-Huang and Hung-Ming Lin (2005), "An Exploration of Taiwanese Adolescents' Impulsive Buying Tendency, Adolescence", Adolescence San Diego, 40(157), pp.215-223, (2005 SSCI),
  31. Lin,Chien-Huang and Shin-Chieh Chuang (2005), " The Effects of Emotional Intelligence and Impulsive Buying Tendency of Adolescents on Impulsive Buying Behavior", Adolescence, 40, pp.551-558, (2005 SSCI),
  32. Lin, Chien-Huang and Danny T. Kao (2004), "The Impact of Country-of-Origin on Brand Equity", Journal of American Academy of Business, 5(1), pp.37-40,
  33. 林建煌、黃同圳、莊世杰 (2003), "一個人力資源，組織脈絡與持續性競爭優勢的策略性人力資源管理架構：資源基礎觀點", 商管科技季刊, 4(1), pp.53-68,
  34. Lin, Chien-Huang, Ying-Ching Lin, and Priya Raghubir (2003), " The Interactions between Order of Elicitation and Event Controllability on the Self-Positivity Bias", Advances in Consumer Research, Vol. 31, Barbara Kahn and Mary Frances Luce, Eds. Provo, 31, pp.523-529,
  35. Lin, Ying-Ching, Chien-Huang Lin, and Priya Raghubir (2003), "Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?", Journal of Consumer Psychology, 13(4), pp.464-477, (2003 SSCI),
  36. 林建煌、蔡佳靜 (2002), "廣告領域之指標作者及研究主流", 輔仁管理評論, 9(1), pp.27-45,
  37. 林建煌、蔡佳靜 (2002), "廣告相關期刊間的引證分析", 廣告相關期刊間的引證分析, 9(2), pp.131-146,
  38. 蔡文賢、林建煌、蔡佳靜 (2001), "現金流量、帳面價值、市場價值、帳面價值對市場價值比率與股票報酬之關係－台灣股票市場規模效果之研究", 輔仁管理評論, 8(2), pp.141-163,
  39. Lin, Chien-Huang (1997), "The Communication Between Advertising Research and Other Disciplines: A Citation Analysis", 亞太管理評論, 2(1), pp.1-12,
  40. 林建煌 (1997), "廣告信念量表的評估與修正", 人文與管理學報, 1(1), pp.149-163,
  41. 谷雅慧、林建煌、范錚強 (1997), "資訊呈現方式對網路行銷廣告效果之研究---以實驗法探討ＷＷＷ網路購物情境", 資訊管理研究, 1(2), pp.1-23, (1997 TSSCI),
  42. 林建煌、王旭民 (1996), "參考價格之合理性與建構方式對消費者價格認知的影響", 管理科學學報, 13(2), pp.305-330, (1996 TSSCI),
  43. 林建煌、張雍川 (1996), "訊息陳述方式、背景音樂對廣告效果之影響：以涉入型態為干擾變數", 臺大管理論叢, 7(2), pp.147-170, (1996 TSSCI),
  44. 林建煌、王旭民 (1996), "脈絡線索對不同認知需求消費者之價格認知的影響", 臺大管理論叢, 7(1), pp.1-30, (1996 TSSCI),
  45. 林建煌 (1996), "消費者對伸展價格訊息下的真正折扣推估：「雙參考點決策模型」的觀點", 管理評論, 15(1), pp.61-83, (1996 TSSCI),
  46. 林建煌、楊玉真 (1996), "非貨幣認知犧牲對消費者認知交易價值的影響", 國科會研究彙刊：人文及社會科學, 6(2), pp.365-382, (1996 TSSCI),
  47. Lin, Chien-Huang (1995), "The Communication Among Selected Business Journals", 臺大管理論叢, 6(1), pp.129-143, (1995 TSSCI),
  48. Lin, Chien-Huang (1995), "The Students’ Belief Towards Advertising in Taiwan", Advances in Global Business, Oliver H. M. Yau, Dail Fields, and Foo W. Leong ed., 0(0), pp.253-259,
  49. Lin, Chien-Huang (1995), "The Cross-Citation Analysis of Selected Marketing Journal,", 管理科學學報, 12(3), pp.465-489, (1995 TSSCI),
  50. 林建煌 (1994), "孫子的策略形成與執行思想探討", 中國行政, 0(55), pp.17-28,
  51. 林建煌、王健民 (1994), "音樂對購買行為之影響： 零售店實地實驗", 管理科學學報, 11(3), pp.297-416, (1994 TSSCI),
  52. 林建煌 (1993), "節目氣氛與音樂關聯性對廣告效果之影響研究", 廣告學研究, 0(2), pp.1-36,
  53. 林建煌、林育聰 (1993), "比較性廣告之比較方式對廣告效果之影響", 廣告學研究, 0(1), pp.33-65,
  54. 林建煌 (1992), "專案衝突型研究", 管理評論, 11(0), pp.29-48,
  55. 林建煌 (1992), "廣告系絡變數的影響效果研究", 管理科學學報, 9(2), pp.205-222, (1992 TSSCI),
  56. 林建煌 (1991), "廣告主聲譽、廣告訊息正反性對廣告效果之影響：廣告信念的權變觀點", 管理科學學報, 8(2), pp.169-180, (1991 TSSCI),
  57. 林建煌 (1991), "廣告經濟面信念：一個新的意見領袖區分變數", 管理評論, 0(1), pp.47-58,
  58. 林建煌、司徒達賢、黃俊英 (1990), "策略型態、策略勢態、組織作為與績效關係研究 ─策略組群觀點", 管理評論, 0(9), pp.29-51, (1990 TSSCI),
  59. Ya-Chung Sun、Chien-Huang Lin、Yin-Hui Cheng、Shih-Chieh Chuang (), "The Moderating Effect of Product Familiarity on the Endowment effect", Advances in Consumer Research, 36, pp.974-975, ( SSCI),

  1. Chien-Huang Lin 、Su-Hui Kuo(2011), "How Do You Evaluate Products? The Moderating Effects of Scale Form", World Business, (Thailand, ,Bangkok),
  2. Chien-Huang Lin、Hui-Hsi Hung、 Yi-Hsin Li(2011), "Are You Happier When Making Predictions with Medium Uncertainty? How About with Confidence or with Friends", Asia- Pacific Business Research Conference, (Malaysia,Kuala Lumpur),
  3. Lin, Chien-Huang, Shin-Chieh Chuang, and Chaang-Yung Kung(2005), "The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers", Association For Consumer Research 2005 North American Conference, (USA,Texas),
  4. Lin,Chien-Huang, Ying-Ching Lin(2005), "The asymmetrical process of regret responses following positive and negative outcomes", Consumer Personality & Research Conference, (Croatia,Dubrovnik),
  5. Lin, Chien-Huang and Hung-Ming Lin(2005), "What price do you ask for the ´extra one´? : A social value orientations perspective", Consumer Personality & Research Conference, (Croatia,Dubrovnik),
  6. Lin, Chien-Huang and Wen-Hsien Huang(2004), "The Influence of Postpurchase Consumer Affects on Repurchase Intentions", Association For Consumer Research 2004 Asia Pacific Conference, (South Korea,Seoul),
  7. Lin, Chien-Huang, Ying-Ching Lin and Priya Raghubir(2003), "Feeling Better or Staying Miserable: Why Self-Positivity?", in the Special Session: It could Happen to Me: Risk Estimates and Positivity/Negativity Bias", Association For Consumer Research 2003 North American Conference, (Canada,Toronto),
  8. Lin,Chien-Huang and Ying-Ching Lin(2002), "It could Happen to Me: The effects of Reference Points and Task Controllability on Self-positivity Bias", Hawaii International Conference on Business,, ( USA,Hawaii),
  9. Lin,Chien-Huang(2002), "On the Effect of Service Failure and Failure Redeem on Customers’ Satisfaction,", The Eighth International Research Symposium on Service Quality, ( Canada,British Columbia),
  10. Lin,Chien-Huang and Ying-Ching Lin(2002), "I am the Lucky One: the Study of Self-Positivity Bias", Marketing Communication Strategies in a Changing Global Environment, (China,Hong Kong),
  11. 林建煌(2000), "中國古典兵家的用人理論探微－以武經七書為張本", 第五屆孫子兵法國際研討會, (中國,江蘇蘇州吳縣市),
  12. Lin,Chien-Huang(2000), "The Relationships Among Service Attributes, Perceived Risk, and Information-Searching Strategies", The Seventh Symposium on Quality in Services, (Sweden,Karlstad),
  13. Lin, Chien-Huang and Jia-Jing Tsai (1999), "The Moderators of the effectiveness of fear appeal level", Asia Pacific DSI Meeting, (China., Shanghai),
  14. Lin,Chien-Huang and Jia-Jing Tsai(1999), "The Streams of Advertising Research", Fifth International Conference of the Decision Science Institute, (Athens,Greece),
  15. Chueh, Ting-Wu and Chien-Huang Lin(1999), "The Co-citation Analysis Among Selected Business Journals on Core Competencies", Twenty-Eighth Annual Meeting of the Western Decision Science Institute, (Mexico,Puerto Vallarta),
  16. Lin,Chien-Huang and Jia-Jing Tsai(1999), "The Communication Among Selected Advertising Journals", Twenty-Eighth Annual Meeting of the Western Decision Science Institute, (Mexico,Puerto Vallarta),
  17. Lin,Chien-Huang(1998), "The Role of Country-of-Origin in Missing Information Inference", 5th Recent Advances in Retailing & Services Science Conference, (Italy,Baveno),
  18. Lin,Chien-Huang (1997), "The Effect of Price Frames and Campaign Frames on Total Transaction Value, ", Fifteenth AoM/IAoM Annual International Conference, Montreal, (台灣,台北),
  19. 江培仲、黃鎮平、林建煌(1997), "台灣企業的國際行銷導向與產品策略、企業績效關係之研究", 企業跨國經營管理研討會, (台灣,台北),
  20. 林建煌、黃子嫚(1997), "音樂在電視廣告中與廣告特性、產品屬性之相關研究", 第五屆中華民國廣告及公共關係學術與實務研討會, (台灣,台北),
  21. Lin,Chien-Huang(1997), "Preference Over Outcome Sequences: The Anticipation Principle", Twenty-Sixth Annual Meeting of the Western Decision Science Institute, (USA, Hawaii),
  22. 林建煌(1996), "中國式管理的未來研究方向探討", 兩岸青年學者邁向二十一世紀學術研討會, (USA,Alaska),
  23. Lin,Chien-Huang (1996), "On the Moderators of Country-of-Origin,", Fourth Annual Conference on Global Business Environment and Strategy, (Canada,Quebec),
  24. 范錚強、林建煌、黃國華(1995), "產品涉入、背景音樂與訴求論點對購物行為 之影響—以電腦模擬購物情境及過程,", 第七屆國際資訊管理學術研討會, (台灣,中壢),
  25. Lin,Chien-Huang(1995), "An Empirical Test of Ethical Decision Models in Organization ,", Hitotsubashi-Organization Science Conference, (Japan, Tokyo),
  26. 林建煌(1995), "台灣區域網路業之產業競爭結構分析", 第六屆國際資訊管理學術研討會, (台灣,台北),
  27. 林建煌(1995), "台灣中小企業的關係模式：差序格局的觀點", 中日管理比較研究國際會議, (中國,四川省成都市),
  28. 林建煌、司徒達賢(1994), "來華觀光旅客消費行為分析", 服務產業經營管理與發展策略研討會, (台灣,台北),
  29. 林建煌(1994), "環境廣告的議題內容與策略分析", 第五屆環境決策與管理研討會, (台灣,高雄),
  30. 林建煌 (1994), "『中國式管理專題研討：兵家思想』的課程設計構想", 第六屆中華民國管理教育研討會, (台灣,中壢),
  31. 林建煌、吳泱霖(1994), "大學生與企業人士對企業道德的判斷與比較研究", 第三屆管理與哲學國際學術研討會, (台灣,台北),
  32. 林建煌 (1994), "互助會式的協力網路－我國中小企業協力網路模式初探", 第三屆管理與哲學國際學術研討會, (台灣,台北),
  33. 林建煌(1992), "專案組織的領導類型研究,", 中華民國科技管理研討會, (,),
  34. Lin,Chien-Huang(1992), "A Cross-Cultural Comparison of the Usage and Effectiveness of Different Project Structures", Fifth International Conference on Comparative Management,, (,),
  35. 林建煌(1992), "課程特性、人格特性與學習績效關係", 第四屆中華民國管理教育研討會, (,),
  36. 林建煌(1992), "孫子兵法之控制思想研究", 第三屆孫子兵法國際學術研討會, (,),
  37. 林建煌(1991), "競爭策略，創新活動與組織績效", 中華民國科技管理研討會, (,),
  38. 林建煌(1991), "孫子的策略管理思想研究", 孫子兵法與企業經營管理國際研討會, (,),
  39. 林建煌(1991), "韓非子的領導思想研究", 管理與哲學研討會, (,),
  40. 林建煌(1991), "服務類型，創新活動與市場環境變動性關係研究", 產業科技研究發展管理研討會, (,),
  41. 林建煌(1991), "科學園區成立對新竹地區發展之影響", 科學園區與區域發展系列研討會, (,),

項次 主持人類型 執行起迄日 計畫名稱/計畫編號 補助或委託單位
1 主持人 2014/8 ~2015/7 一鳥在手？二鳥在林？影響抉擇的因素為何？
NSTC 1022410H008050MY3		 國科會
2 主持人 2013/8 ~2014/7 一鳥在手？二鳥在林？影響抉擇的因素為何？
NSTC 1022410H008050MY3		 國科會
3 主持人 2013/8 ~2014/7 一鳥在手？二鳥在林？影響抉擇的因素為何？
NSTC 1022410H008050MY3		 國科會
4 主持人 2008/8 ~2010/7 心情對多樣化行為影響之研究(三年計劃)
NSTC 0972410H008020MY3		 國科會
5 主持人 2007/8 ~2008/7 降價促銷廣告的語意脈絡如何影響消費者的思考模式與價值知覺
NSTC 0962416H008007		 國科會
6 主持人 2006/8 ~2007/7 社會價值導向與買價和賣價之相關研究
NSTC 0952416H008017		 國科會

  • (2011)，國際行銷管理，華泰文化，(中文繁體)
  • (2011)，行銷學，華泰文化，(中文繁體)
  • (2011)，策略管理，華泰文化，(中文繁體)
  • (2011)，行銷管理，華泰文化，(中文繁體)
  • (2010)，企業概論，華泰文化，(中文繁體)
  • (2010)，消費者行為，華泰文化，(中文繁體)
  • (2010)，消費者行為概論，華泰文化，(中文繁體)
  • (2009)，現代管理學，華泰文化，(中文繁體)
  • (2009)，管理學，智勝文化，(中文繁體)
  • (2009)，管理學概論，新陸書局，(中文繁體)
  • (2008)，行銷管理，華泰文化，(中文繁體)
  • (2008)，行銷學，華泰文化，(中文繁體)
  • (2008)，國際行銷管理， 華泰文化，(中文繁體)
  • (2008)，策略管理，新陸書局，(中文繁體)
  • (2007)，企業概論， 華泰文化，(中文繁體)
  • (2007)，消費者行為，智勝出版，(中文繁體)
  • (2007)，消費者行為概論， 華泰文化，(中文繁體)
  • Robbins(2006)，現代管理學，華泰文化，(中文繁體)
  • (2006)，管理學，新陸書局，(中文繁體)
  • (2006)，管理學概論，新陸書局，(中文繁體)
  • (2006)，行銷學，華泰文化，(中文繁體)

項次 獲獎年度(西元) 獎項名稱 頒發單位
1 2016 104學年度學術研究傑出獎 國立中央大學
2 2009 獲教育部補助國科會計畫之專任研究助理一名 教育部
3 2009 National Central University Distinguished Professor National Central University
4 2008 Outstanding Research Award of National Central University National Central University
5 2007 Outstanding Research Award of National Central University National Central University
6 2007 國立中央大學學術研究傑出獎勵 National Central University
7 2006 Outstanding Research Award of National Central University National Central University
8 2005 Outstanding Research Award of National Central University National Central University
9 2001 The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) 國科會
10 1999 The Winner of Best Master Thesis Advisor (Chinese Management Association) Chinese Management Association
11 1999 Class A Research Awards of National Science Council 國科會
12 1998 The Winner of Best Master Thesis Advisor (Chinese Management Association) Chinese Management Association
13 1998 Class A Research Awards of National Science Council 國科會
14 1998 The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) 國科會
15 1997 The Winner of Best Paper of year 1997 (Journal of Management Science). 國科會
16 1997 The Winner of Best Master Thesis Advisor (Chinese Management Association) Chinese Management Association
17 1997 Class A Research Awards of National Science Council 國科會
18 1997 The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) 國科會
19 1996 Class A Research Awards of National Science Council 國科會
20 1996 The Winner of Best Master Thesis Advisor (Chinese Management Association) Chinese Management Association
21 1995 The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) 國科會
22 1995 The Winner of Best Master Thesis Advisor (Chinese Management Association) Chinese Management Association
23 1994 The Winner of Best Master Thesis Advisor (Chinese Management Association) Chinese Management Association
24 1994 The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) 國科會
25 1994 Class A Research Awards of National Science Council 國科會
26 1993 Class A Research Awards of National Science Council 國科會
27 1993 The Winner of 1992-1993 Fulbright Awards. 國科會
28 1992 Class A Research Awards of National Science Council 國科會
29 1992 The Winner of 1992-1993 Fulbright Awards. 國科會
30 1991 Class A Research Awards of National Science Council 國科會
31 1990 Class A Research Awards of National Science Council 國科會
32 1989 Acer Dragon Thesis Award for Outstanding Ph.D. Dissertation Supervision 國科會
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