Dissertation advisor/contest instructor ／
Total 9
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| Graduation year | Student name | Paper name | Advisor |
| 98 | Lin, Hung-Chou | Effects of mood states on consumers’ variety seeking behavior | Chien-Huang Lin |
| 97 | Peng Ching Huai | The Effects of Color Hue, Shape and Music Style on Consumers’ Perceived Pouring Volume | Chien-Huang Lin |
| 95 | Lin Hung Ming | The Social Value Orientation and Consumer Behavior in Prices Setting | Chien-Huang Lin |
| 95 | Wen-Hsien Huang | On Multiple Reference Points of Consumer Regret | Chien-Huang Lin |
| 95 | | The Impacts of Consumer Knowledge and Attribute Balance on Consumer Choice under Incomplete Information | Chien-Huang Lin |
| 95 | Danny Teng-Ti Kao | The Impact of Ad Message Framing on Consumer Attitudes:The Moderating Roles of MOA | Chien-Huang Lin |
| 94 | | The Effect of Decision-making of Chosen and Forgone on Consumer's Post-Choice Valuation | Chien-Huang Lin |
| 94 | | The Route from Comparisons to Effective Advertising | Chien-Huang Lin |
| 92 | Ying-Ching Lin | Feeling Better or Staying Miserable: Why Self-Positivity? | Chien-Huang Lin |