Full-timeteacher

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Personal data
Group: Marketing Management
Name: Lin, Chien-Huang
Title: Professor
Education: Taiwan National Chengchi University Business Administration Ph.D
Research Field: Marketing Management,Consumer Behavior, Advertising
Office: I1-708 TEL: 03-422-7151#66121
E-mail: chlin@mgt.ncu.edu.tw
Website: www.cc.ncu.edu.tw/~chlin/
Book/chapter
  • (2011),國際行銷管理,華泰文化,(Traditional Chinese)
  • (2011),行銷學,華泰文化,(Traditional Chinese)
  • (2011),策略管理,華泰文化,(Traditional Chinese)
  • (2011),行銷管理,華泰文化,(Traditional Chinese)
  • (2010),企業概論,華泰文化,(Traditional Chinese)
  • (2010),消費者行為,華泰文化,(Traditional Chinese)
  • (2010),消費者行為概論,華泰文化,(Traditional Chinese)
  • (2009),現代管理學,華泰文化,(Traditional Chinese)
  • (2009),管理學,智勝文化,(Traditional Chinese)
  • (2009),管理學概論,新陸書局,(Traditional Chinese)
  • (2008),行銷學,華泰文化,(Traditional Chinese)
  • (2008),行銷管理,華泰文化,(Traditional Chinese)
  • (2008),國際行銷管理, 華泰文化,(Traditional Chinese)
  • (2008),策略管理,新陸書局,(Traditional Chinese)
  • (2007),企業概論, 華泰文化,(Traditional Chinese)
  • (2007),消費者行為,智勝出版,(Traditional Chinese)
  • (2007),消費者行為概論, 華泰文化,(Traditional Chinese)
  • Robbins(2006),現代管理學,華泰文化,(Traditional Chinese)
  • (2006),管理學,新陸書局,(Traditional Chinese)
  • (2006),管理學概論,新陸書局,(Traditional Chinese)
  • (2006),行銷學,華泰文化,(Traditional Chinese)