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Personal data
Group: Marketing Management
Name: Lin, Chien-Huang
Title: Professor
Education: Taiwan National Chengchi University Business Administration Ph.D
Research Field: Marketing Management,Consumer Behavior, Advertising
Office: I1-708 TEL: 03-422-7151#66121
E-mail: chlin@mgt.ncu.edu.tw
Website: www.cc.ncu.edu.tw/~chlin/
Peer reviewed proceeding/presentation
    1. Chien-Huang Lin 、Su-Hui Kuo(2011), "How Do You Evaluate Products? The Moderating Effects of Scale Form", World Business, (Thailand, ,Bangkok).
    2. Chien-Huang Lin、Hui-Hsi Hung、 Yi-Hsin Li(2011), "Are You Happier When Making Predictions with Medium Uncertainty? How About with Confidence or with Friends", Asia- Pacific Business Research Conference, (Malaysia,Kuala Lumpur).
    3. Lin, Chien-Huang, Shin-Chieh Chuang, and Chaang-Yung Kung(2005), "The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers", Association For Consumer Research 2005 North American Conference, (USA,Texas).
    4. Lin,Chien-Huang, Ying-Ching Lin(2005), "The asymmetrical process of regret responses following positive and negative outcomes", Consumer Personality & Research Conference, (Croatia,Dubrovnik).
    5. Lin, Chien-Huang and Hung-Ming Lin(2005), "What price do you ask for the ´extra one´? : A social value orientations perspective", Consumer Personality & Research Conference, (Croatia,Dubrovnik).
    6. Lin, Chien-Huang and Wen-Hsien Huang(2004), "The Influence of Postpurchase Consumer Affects on Repurchase Intentions", Association For Consumer Research 2004 Asia Pacific Conference, (South Korea,Seoul).
    7. Lin, Chien-Huang, Ying-Ching Lin and Priya Raghubir(2003), "Feeling Better or Staying Miserable: Why Self-Positivity?", in the Special Session: It could Happen to Me: Risk Estimates and Positivity/Negativity Bias", Association For Consumer Research 2003 North American Conference, (Canada,Toronto).
    8. Lin,Chien-Huang and Ying-Ching Lin(2002), "It could Happen to Me: The effects of Reference Points and Task Controllability on Self-positivity Bias", Hawaii International Conference on Business,, ( USA,Hawaii).
    9. Lin,Chien-Huang(2002), "On the Effect of Service Failure and Failure Redeem on Customers’ Satisfaction,", The Eighth International Research Symposium on Service Quality, ( Canada,British Columbia).
    10. Lin,Chien-Huang and Ying-Ching Lin(2002), "I am the Lucky One: the Study of Self-Positivity Bias", Marketing Communication Strategies in a Changing Global Environment, (China,Hong Kong).
    11. 林建煌(2000), "中國古典兵家的用人理論探微-以武經七書為張本", 第五屆孫子兵法國際研討會, (中國,江蘇蘇州吳縣市).
    12. Lin,Chien-Huang(2000), "The Relationships Among Service Attributes, Perceived Risk, and Information-Searching Strategies", The Seventh Symposium on Quality in Services, (Sweden,Karlstad).
    13. Lin, Chien-Huang and Jia-Jing Tsai (1999), "The Moderators of the effectiveness of fear appeal level", Asia Pacific DSI Meeting, (China., Shanghai).
    14. Lin,Chien-Huang and Jia-Jing Tsai(1999), "The Streams of Advertising Research", Fifth International Conference of the Decision Science Institute, (Athens,Greece).
    15. Chueh, Ting-Wu and Chien-Huang Lin(1999), "The Co-citation Analysis Among Selected Business Journals on Core Competencies", Twenty-Eighth Annual Meeting of the Western Decision Science Institute, (Mexico,Puerto Vallarta).
    16. Lin,Chien-Huang and Jia-Jing Tsai(1999), "The Communication Among Selected Advertising Journals", Twenty-Eighth Annual Meeting of the Western Decision Science Institute, (Mexico,Puerto Vallarta).
    17. Lin,Chien-Huang(1998), "The Role of Country-of-Origin in Missing Information Inference", 5th Recent Advances in Retailing & Services Science Conference, (Italy,Baveno).
    18. Lin,Chien-Huang (1997), "The Effect of Price Frames and Campaign Frames on Total Transaction Value, ", Fifteenth AoM/IAoM Annual International Conference, Montreal, (台灣,台北).
    19. 江培仲、黃鎮平、林建煌(1997), "台灣企業的國際行銷導向與產品策略、企業績效關係之研究", 企業跨國經營管理研討會, (台灣,台北).
    20. 林建煌、黃子嫚(1997), "音樂在電視廣告中與廣告特性、產品屬性之相關研究", 第五屆中華民國廣告及公共關係學術與實務研討會, (台灣,台北).
    21. Lin,Chien-Huang(1997), "Preference Over Outcome Sequences: The Anticipation Principle", Twenty-Sixth Annual Meeting of the Western Decision Science Institute, (USA, Hawaii).
    22. 林建煌(1996), "中國式管理的未來研究方向探討", 兩岸青年學者邁向二十一世紀學術研討會, (USA,Alaska).
    23. Lin,Chien-Huang (1996), "On the Moderators of Country-of-Origin,", Fourth Annual Conference on Global Business Environment and Strategy, (Canada,Quebec).
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    25. Lin,Chien-Huang(1995), "An Empirical Test of Ethical Decision Models in Organization ,", Hitotsubashi-Organization Science Conference, (Japan, Tokyo).
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    27. 林建煌(1995), "台灣中小企業的關係模式:差序格局的觀點", 中日管理比較研究國際會議, (中國,四川省成都市).
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    34. Lin,Chien-Huang(1992), "A Cross-Cultural Comparison of the Usage and Effectiveness of Different Project Structures", Fifth International Conference on Comparative Management,, (,).
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