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Personal data
Group: Marketing Management
Name: Lin, Chien-Huang
Title: Professor
Education: Taiwan National Chengchi University Business Administration Ph.D
Research Field: Marketing Management,Consumer Behavior, Advertising
Office: I1-708 TEL: 03-422-7151#66121
E-mail: chlin@mgt.ncu.edu.tw
Website: www.cc.ncu.edu.tw/~chlin/
Journal articles
    1. Chien-Huang Lin, Hung-Chou Lin (2012), "Effects of Mood States on Variety Seeking: The Moderating Roles of Personality", Psychology & Marketing, 29(3), pp.157-166, (2012 SSCI).
    2. Chien-Huang Lin、Hui-Hsi Hung、Yi-Hsin Li (2012), "How Confidence and Uncertainty Affect the Enjoyment of Consumers?", Social Behavior and Personality, 40(3), pp.425-432, (2012 SSCI).
    3. Chien-Huang Lin、Jyh-Wen Wang (2011), "The effect of font size and appearance in left-digit price cognition", African Journal of  Business Management, 5(2), pp.9541-9547, 2011.
    4. Chien-Huang Lin、Chi-Wen Huang (2011), "The Effect of Regulatory Focus and Bundle Pricing Framing on Consumers’ Perceived Loss", Social Behavior and Personality, Accepted and forthcoming, 39(1), pp.113-117, (2011 SSCI).
    5. Chien-Huang Lin、Li-Chin Shih、Ying-Ting Chen (2011), "The Influence of Product Contagion Effect on Consumer Evaluation: The Moderating Role of Cognitive Style", African Journal of Business Management, 5(26), pp.10369-10375, 2011.
    6. Chien-Huang Lin、Hung-Chou Lin、Sheng-Hsien Lee (2011), "The Influence of Health-Related Information on Variety-Seeking Behavior–the Moderating Roles of Mood States and Gender", British Food Journal, 113(11), pp.1379-1392, 2011.
    7. 林建煌、許美玲、許棟樑、陳大仁 (Accepted), "整合性優質設計之知識管理系統:以筆記型電腦產業為例", 管理與系統, 19(1), pp.165-195, (2010 TSSCI).
    8. Chien-Huang L、Hung-Chou L (2010), "How Health Information Affects College Students’ Inclination toward Variety-Seeking Tendency", Scandinavian Journal of Psychology, 51(6), pp.503-508, (2010 SSCI).
    9. Lin Chien-Huang、Lin Hung-Chou (2009), "The Effect of Mood States on Variety Seeking Behavior: The Moderating Role of Price Promotion", Social Behavior and Personality, 37(10), pp.1307-1311, (2009 SSCI).
    10. Rong-Fuh Daya、Chien-Huang Linb、Wen-Hung Huanga、Sheng-Hsiung Chuang (2009), "Effects of Music Tempo and Task Difficulty on Multi-Attribute Decision-Making: An Eye-tracking Approach", Computers in Human Behavior, 25(1), pp.130-143, (2009 SSCI).
    11. Lin Chien-Huang、Lin Hung-Ming、Hung Ai-Ling (2008), "Social Value Orientation and Information Level in Selling Prices", Social Behavior and Personality, 36(7), pp.933-940, (2008 SSCI).
    12. Chien-Huang Lin、Shu-Fen Yu (2008), "Adolescent Internet Usage in Taiwan: Exploring Gender Differences", Adolescence, 43(170), pp.317-331, (2008 SSCI).
    13. Lin, Chien-Huang、Wen-Hsien Huang (Accepted), "Avoiding Future Regret in the Drug-buying Decisions of Adolescents", Adolescence, (2008 SSCI).
    14. Chien-Huang Lin、Ya-Chung Sun、Shih-Chieh Chuang、Hung-Jen Su (2008), "Time Pressure and the Compromise and Attraction Effects in Choice", Advances in Consumer Research, 35, pp.348-352, (2008 SSCI).
    15. Chien-Huang Lin、Pei-Hsun Wu、Shih-Chieh Chuang、 Danny T. Kao (2007), "Price as A Quality or Sacrifice Cue: Role of Goal Orientation", Asian Journal of Social Psychology, 10(3), pp.179-187, (2007 SSCI).
    16. Lin, Chien-Huang、Sun, Ya-Chung、Lee, Yueh-Chiang、Wu, Shih-Chia (2007), "How Instant Messaging Affects the Satisfaction of Virtual Interpersonal Behavior of Taiwan Junior High School Students", Adolescence, 42(166), pp.417-430, (2007 SSCI).
    17. Lin Chien-Huang、Lin Hung-Ming (2007), "What Price Do You Ask for the "Extra One"? :A Social Value Orientation Perspective", Social Behavior and Personality, 35(1), pp.9--18, (2007 SSCI).
    18. Lin Chien-Huang、Tsai Chia-Ching (2007), "Comparison conditions, comparison patterns and models of comparative behavior", Social Behavior and Personality, 35(6), pp.761-776, (2007 SSCI).
    19. Chien-Huang Lin、Chia-Ching Tsai (2006), "Comparisons and Advertising: The Route from Comparisons to Effective Advertising", Journal of Business and Psychology, 21(1), pp.23-44, (2006 SSCI).
    20. Chien-Huang Lin、Shih-Chieh Chuang、Danny T. Kao、Chaang-Yung Kung (2006), "The Role of Emotions in the Endowment Effect", Journal of Economic Psychology, 27(4), pp.589-597, (2006 SSCI).
    21. Lin Chien-Huang、Kao Danny、Chuang Shih-Chieh、Wu Pei-Hsun (2006), "The Persuasiveness of Framed Commercial Messages: A Note on Marketing Implications for the Airline Industry", Journal of Air Transport Management, 12(4), pp.204-206, (2006 SSCI).
    22. Lin Chien-Huang、Huang Wen-Hsien、Zeelenberg M (2006), "Multiple Reference Points in Investor Regret", Journal of Economic Psychology, 27(6), pp.781-792, (2006 SSCI).
    23. Lin Chien-Huang、Lin Hung-Ming (2006), "The Role of Social Value Orientation in the Endowment Effect", Asian Journal of Social Psychology, 9(3), pp.210-215, (2006 SSCI).
    24. Lin Chien-huang、Wu Pei-hsun (2006), "The Effect of Variety on Consumer Preferences: Role of Need for Cognition and Recommended Alternatives", Social Behavior and Personality, 34(7), pp.865-786, (2006 SSCI).
    25. Lin Chien-Huang、Huang Wen-Hsien (2006), "The Influence of Unawareness Set and Order Effects in Consumer Regret", Journal of Business and Psychology, 21(2), pp.293-311, (2006 SSCI).
    26. Chien-Huang Lin、HsiuJu Rebecca Yen、Shin-Chieh Chuang (2006), "The Effects of Emotion and Need for Cognition on Consumer Choice Involving Risk", Marketing Letters, 17(1), pp.47-60, (2006 SSCI).
    27. Chien-Huang Lin、Shin-Chieh Chuang、Chaang-Yung Kung (2006), "The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers", Advances in Consumer Research, 33, pp.237-241, (2006 SSCI).
    28. Lin, Chien-Huang and Pei-Hsun Wu (2005), "How to Deal With Conflicts? The Effect of Consumers’ Subjective Time Pressure on Product Attitude Judgment and Choice", Journal of American Academy of Business, 6(1), pp.219-224, 2005.
    29. 林建煌、莊世杰、龔昶元、賴志松 (2005), "消費者行為中衝動性購買的前因與後果之模型探討", 商管科技季刊, 6(1), pp.47-68, 2005.
    30. Lin, Chien-Huang and Hung-Ming Lin (2005), "An Exploration of Taiwanese Adolescents' Impulsive Buying Tendency, Adolescence", Adolescence San Diego, 40(157), pp.215-223, (2005 SSCI).
    31. Lin,Chien-Huang and Shin-Chieh Chuang (2005), "The Effects of Emotional Intelligence and Impulsive Buying Tendency of Adolescents on Impulsive Buying Behavior", Adolescence, 40, pp.551-558, (2005 SSCI).
    32. Lin, Chien-Huang and Danny T. Kao (2004), "The Impact of Country-of-Origin on Brand Equity", Journal of American Academy of Business, 5(1), pp.37-40, 2004.
    33. Lin, Ying-Ching, Chien-Huang Lin, and Priya Raghubir (2003), "Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?", Journal of Consumer Psychology, 13(4), pp.464-477, (2003 SSCI).
    34. Lin, Chien-Huang, Ying-Ching Lin, and Priya Raghubir (2003), "The Interactions between Order of Elicitation and Event Controllability on the Self-Positivity Bias", Advances in Consumer Research, Vol. 31, Barbara Kahn and Mary Frances Luce, Eds. Provo, 31, pp.523-529, 2003.
    35. 林建煌、黃同圳、莊世杰 (2003), "一個人力資源,組織脈絡與持續性競爭優勢的策略性人力資源管理架構:資源基礎觀點", 商管科技季刊, 4(1), pp.53-68, 2003.
    36. 林建煌、蔡佳靜 (2002), "廣告領域之指標作者及研究主流", 輔仁管理評論, 9(1), pp.27-45, 2002.
    37. 林建煌、蔡佳靜 (2002), "廣告相關期刊間的引證分析", 廣告相關期刊間的引證分析, 9(2), pp.131-146, 2002.
    38. 蔡文賢、林建煌、蔡佳靜 (2001), "現金流量、帳面價值、市場價值、帳面價值對市場價值比率與股票報酬之關係-台灣股票市場規模效果之研究", 輔仁管理評論, 8(2), pp.141-163, 2001.
    39. 谷雅慧、林建煌、范錚強 (1997), "資訊呈現方式對網路行銷廣告效果之研究---以實驗法探討WWW網路購物情境", 資訊管理研究, 1(2), pp.1-23, (1997 TSSCI).
    40. 林建煌 (1997), "廣告信念量表的評估與修正", 人文與管理學報, 1(1), pp.149-163, 1997.
    41. Lin, Chien-Huang (1997), "The Communication Between Advertising Research and Other Disciplines: A Citation Analysis", 亞太管理評論, 2(1), pp.1-12, 1997.
    42. 林建煌 (1996), "消費者對伸展價格訊息下的真正折扣推估:「雙參考點決策模型」的觀點", 管理評論, 15(1), pp.61-83, (1996 TSSCI).
    43. 林建煌、王旭民 (1996), "脈絡線索對不同認知需求消費者之價格認知的影響", 臺大管理論叢, 7(1), pp.1-30, (1996 TSSCI).
    44. 林建煌、王旭民 (1996), "參考價格之合理性與建構方式對消費者價格認知的影響", 管理科學學報, 13(2), pp.305-330, (1996 TSSCI).
    45. 林建煌、楊玉真 (1996), "非貨幣認知犧牲對消費者認知交易價值的影響", 國科會研究彙刊:人文及社會科學, 6(2), pp.365-382, (1996 TSSCI).
    46. 林建煌、張雍川 (1996), "訊息陳述方式、背景音樂對廣告效果之影響:以涉入型態為干擾變數", 臺大管理論叢, 7(2), pp.147-170, (1996 TSSCI).
    47. Lin, Chien-Huang (1995), "The Communication Among Selected Business Journals", 臺大管理論叢, 6(1), pp.129-143, (1995 TSSCI).
    48. Lin, Chien-Huang (1995), "The Students’ Belief Towards Advertising in Taiwan", Advances in Global Business, Oliver H. M. Yau, Dail Fields, and Foo W. Leong ed., 0(0), pp.253-259, 1995.
    49. Lin, Chien-Huang (1995), "The Cross-Citation Analysis of Selected Marketing Journal,", 管理科學學報, 12(3), pp.465-489, (1995 TSSCI).
    50. 林建煌 (1994), "孫子的策略形成與執行思想探討", 中國行政, 0(55), pp.17-28, 1994.
    51. 林建煌、王健民 (1994), "音樂對購買行為之影響: 零售店實地實驗", 管理科學學報, 11(3), pp.297-416, (1994 TSSCI).
    52. 林建煌 (1993), "節目氣氛與音樂關聯性對廣告效果之影響研究", 廣告學研究, 0(2), pp.1-36, 1993.
    53. 林建煌、林育聰 (1993), "比較性廣告之比較方式對廣告效果之影響", 廣告學研究, 0(1), pp.33-65, 1993.
    54. 林建煌 (1992), "廣告系絡變數的影響效果研究", 管理科學學報, 9(2), pp.205-222, (1992 TSSCI).
    55. 林建煌 (1992), "專案衝突型研究", 管理評論, 11(0), pp.29-48, 1992.
    56. 林建煌 (1991), "廣告主聲譽、廣告訊息正反性對廣告效果之影響:廣告信念的權變觀點", 管理科學學報, 8(2), pp.169-180, (1991 TSSCI).
    57. 林建煌 (1991), "廣告經濟面信念:一個新的意見領袖區分變數", 管理評論, 0(1), pp.47-58, 1991.
    58. 林建煌、司徒達賢、黃俊英 (1990), "策略型態、策略勢態、組織作為與績效關係研究 ─策略組群觀點", 管理評論, 0(9), pp.29-51, (1990 TSSCI).
    59. Ya-Chung Sun、Chien-Huang Lin、Yin-Hui Cheng、Shih-Chieh Chuang (), "The Moderating Effect of Product Familiarity on the Endowment effect", Advances in Consumer Research, 36, pp.974-975, ( SSCI).